Global Glam

Makeup has been used across cultures for centuries and has developed throughout time. Beauty ideals are everywhere but still differ drastically from country to country. Most are familiar with the winged eyeliner and smokey eyes that are popular here in America, but here’s a visual guide to help aid your understanding of cosmetology from around the world.

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  • Photos by Grace Rowell Creative Korean Known for their intensive skincare regimens, glowing skin is incorporated into a range of makeup looks. Dewy foundation often containing SPF is applied on moisturized skin to provide coverage as well as sun protection for paler skin. Lip tint is applied on the lips with a stylistic gradient, the darkest shade in the center. This gives the illusion of smaller lips to enhance other features on the face. Brown eyeliner is used for the natural eye style while black eyeliner is used to create clear, precisely lined eyes. Straight brows are applied using a shade of brown lighter than the hair color.

  • Photos by Grace Rowell Animated America In the United States, coppery, dewey or “sun-kissed” skin, with a slight blush is the trend plastered all over social media. Dramatic eyes complete with prominent lashes, shimmery eyeshadow and a signature wing are a must. The matte lip trend is catching on with the occasional nude or brown lip. The eyebrows must be sharp leaving no wiggle room for those sparse areas. Last but certainly not least, no look is complete without a little bit of highlighter to brighten the cheeks.

  • Photos by Grace Rowell Fancy France The French are as they would say, trés chic. Dewy, natural looking skin with a nude colored blush provides the perfect canvas for accentuating the eyes, lips and eyebrows. A perfectly messy smokey eye adds a little mystery to the look. The versatility of this look makes it very convenient when you’re in a hurry but still want to look put together. French makeup embraces the idea of moderation.

  • Photos by Grace Rowell Iconic India Known for its glitz and glam, India is all about the bling! The focus is centered more around the eyes with shades of matte brown and sparkly glitter eyeshadows. To make the eyes pop a bold streak of eyeliner is added on the top and lower lash lines along with plenty of volumizing mascara. To take it to the next level the look is paired with a glittery highlighter and a glossy lip.

  • Photos by Grace Rowell Bonita Brazil In the past 100 years Brazilian makeup has changed countless times from a natural and minimal style to the emphasis of features such as the eyes or lips. In Brazil, and various other Latin American countries today, the “no makeup” makeup look paired with the nude, matte lip is making a comeback. As Brazil’s ethnic makeup is very diverse they embrace diversity in each person’s individual differences.

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